Hi, I’m Jen! Mum to Etta, snack maker, toy finder, professional multitasker, cuddle giver, laundry sorter, storyteller, chauffeur, chief mess cleaner, and fabric designer, seller, and business owner. When Etta was born with the most stunning ginger hair, I quickly realised how limited the options were for dressing her. Pale pinks completely washed her out, and so many baby clothes were either overly frilly or just plain boring. I wanted clothing that felt fun, colourful, modern, and full of personality — just like her. When I started making her clothes myself, I soon discovered that finding unique fabrics was just as difficult. That’s when Fabric Mama was born — a place for bright, quirky, and playful fabrics designed for people who want something a little different and a lot more joyful.